Craft Lost Share On-Prem Thru World Cup, Per BeerBoard, but Significantly Outperformed Off-Prem; Indie Draft Much Healthier

Craft beer did not enjoy the same overall boon in on-prem sales seen across other beer segments during the World Cup, BeerBoard data shows. While total draft beer sales grew 7% with volume up 6.5%, craft draft $$ dipped 1% with volume down 1.8% for period stretching from Jun 11...
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Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 64
  • Issue Date: 07/22/2026