Beer Had ~63 Share of Alc Bev $$ in MULC for Last 4 Wks but Lost More Share; 22 of Top 50 Brand Fams are Wine & Spirits

Beer still held 62.8 share of alc bev $$ sales in Circana multi-outlet + convenience channels for key 4 wks thru Jul 12, the largest 4-wk selling period of the year in natl scans. Higher than earlier points in the year, when beer held just ~58 share of $$ in...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 156
  • Issue Date: 07/22/2026