Now that the World Cup is officially thru, the beer industry can definitively say that the tourney was a clear boost to on-prem sales in both host mkts and non-host mkts. Draft beer revenue rose 7.1% with volume up 6.5%, while packaged alc bev sales grew 11.7% with volume up...
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On-Prem Beer a Clear Winner for World Cup Stretch Despite Dip in Final Wk of BeerBoard Data
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 157
- Issue Date: 07/23/2026
Newsletter
INSIGHTS Express