Boston Beer sales-to-retailers dropoff steepened from 4% in Q1 to 6% in Q2. Its depletions now down 5% for 29 weeks thru Jul 18. That includes red-hot Sun Cruiser, so its malt bev sales substantially softer. Shipments fell 4.5% in Q2 and now down 5.6%, 213K bbls for 6 mos....
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Another Difficult Qtr: SAM Depletions Down 6%, Including Sun Cruiser; Down 5% YTD
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 158
- Issue Date: 07/23/2026
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INSIGHTS Express