Rebuff Redux: Brown-Forman Turns Down Sazerac Acquisition Bid Once Again

Another attempt, same outcome. Brown-Forman already turned down Sazerac’s $15 bil acquisition bid after its talks with Pernod Ricard fell apart. But it formally did so again yesterday, announcing that it received another “unsolicited proposal from Sazerac to acquire Brown-Forman” and determined that the proposal is “not actionable.”

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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 161
  • Issue Date: 07/27/2026