Populous India has been regarded as key potential growth market for energy drink players. Go right ahead, Indian gov’t is saying, but you can’t call yourself an energy drink. It’s “ordered makers of high-caffeine beverages sold as ‘energy drinks’ to stop using that description,” Reuters reports. In...
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CAFFEINE WARS I: Wings Clipped? Indian Gov’t Demands Removal of ‘Energy Drink’ Descriptor Within 90 Days
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 146
- Issue Date: 07/27/2026
Newsletter
Beverage Business INSIGHTS