Here’s a new data point in gnarly issue of where alc-alternatives should be priced, given some consumers’ reluctance to pay alc prices for NA items. “Molson Coors is putting Naked Life's Italian Spritz on US shelves at $9.99 a 4-pack via 100 Total Wine & More locations,” reports segment watcher...
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PRICE PERISCOPE: New Price Floor for Alc-Alternatives? Naked Life Hits Some Total Wine Stores at $9.99 per 4-Pk
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 147
- Issue Date: 07/28/2026
Newsletter
Beverage Business INSIGHTS