Pernod Ricard will be the new official spirits sponsor of the NFL, deepening its ties with the league and expanding its sports presence, reported Sports Business Journal. Length of agreement wasn’t disclosed but SBJ reports the cost to be ~$20 mil annually. Earlier this year, Diageo, which became first...
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Pernod Ricard Replaces Diageo as NFL’s Official Spirits Sponsor for $20 Mil a Year
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 163
- Issue Date: 07/29/2026
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