Lookin’ back at World Cup’s impact on beer sales, on-prem beer depletions grew 2.8% nationally vs yr ago during the tournament, Beer Inst chief economist Andrew Heritage shared with INSIGHTS as org highlighted beer’s on-prem triumphs in latest post. Host states accounted for virtually all the growth, +11%. But...
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Major Mainstream & Import Growth in Host Cities Led Charge for On-Prem Beer Up 2.8%, 2 Mil CEs Nationally During World Cup, Per BI’s Andrew
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 165
- Issue Date: 07/30/2026
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INSIGHTS Express