Boston Beer’s biggest wins with Sun Cruiser appear to be in New England region, according to NIQ data shared by the company in an update highlighting new feats in the region. While Sun Cruiser’s the #5 wine & spirits RTD nationally, it’s #1 with a bullet by $$ and volume...
Read more...
Sun Cruiser Drove SAM to #2 Alc Bev Co w/ #1 Gain in New England NIQ: Top RTD, #3 “Beer” Brand w/ #1 Growth for 13 Wks in xAOC + C-Stores
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 165
- Issue Date: 07/30/2026
Newsletter
INSIGHTS Express