Campari came up with “a new way of serving the Spritz cocktail at events where speed is of the essence,” reported Wall St Journal. That was by serving it on tap and “eliminating the need for staff to do the mixing.” At a recent Bad Bunny concert in Milan,...
Read more...
Campari Chief Sez Its Aperol Spritz Taking Beer Occasions at Concerts & Sports Events in Italy
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 167
- Issue Date: 08/03/2026
Newsletter
INSIGHTS Express