NATURALLY NY’s ‘RIVERSIDE ROUTE’: So You Landed Distributor and Got on Whole Foods’ Shelves? WF’s Lawson & Rainforest’s Schoon Offer Roadmap on How to Make Sure It Stays There

A longtime Whole Foods exec and a natural food distributor offered stern words to roomful of NY-area entrepreneurs last month: The really hard work begins not in winning entry into a key retail chain but what you do once you’re on the shelf there.

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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 151
  • Issue Date: 08/03/2026