Black Rifle Coffee Scores Strong Q2 Growth on Volume Not Just Price but Tilts RTDs’ Focus from C-Stores to Stronger-Performing Grocers; Status Quo on Energy Experiment with KDP

Black Rifle Coffee turned in durable Q2 that demonstrated volume and sales growth and reversed its operating losses even as it exited some c-store doors with its RTDs in order to focus more closely on grocery channel where that format has resonated better.

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Publishing Info

  • Year: 2026
  • Volume: 23
  • Issue #: 153
  • Issue Date: 08/04/2026