A coupla months ago we reported that Barcode Performance Water brand launched by longtime NBA trainer and backed by Victor Wembanyama appeared to have quietly exited the market (BBI, Jun 3). Now it’s about to come back, following acquisition announced today by Axum Capital Partners and French...
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BarCode Hydration Brand to Return to Market via Acquisition by Axum Capital Partners & Hoops Icon Wembanyama
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 153
- Issue Date: 08/04/2026
Newsletter
Beverage Business INSIGHTS