DBCo Aims to Make Guinness a Top 10 Premium Beer Brand in US; Add 150K Accounts in North America by F30

Guinness is already a big biz unto itself, a more than billion-dollar global brand that continues to outpace the category both in the US and worldwide. But Diageo sees “a long runway of growth and further success” ahead, global category director of Guinness, Grainne Wafer, said at co’s Capital Markets...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 172
  • Issue Date: 08/06/2026