MNST Alc Bev Sales Down 11% to $65 Mil Thru 1st Half; Oper Income Slashed in Half; Several Cigar City Growth Brands

Monster’s alc bev biz continues to slide in 2026 as its Beast FMB and various craft brand declines keep offsetting solid gains from Cigar City, Blind Lemon hard lemonades and innovations like Just Vibe vodka RTDs, Stunt Double strong lager and BFC Tex-Mex cerveza & lime strong lager. MNST’s alc...
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Publishing Info

  • Year: 2026
  • Volume: 17
  • Issue #: 70
  • Issue Date: 08/07/2026