MC posted tuffer trends in Q2 company-wide, and that was true for its craft portfolio too. Both Blue Moon and Leinenkugel’s slipped double-digits for last 12 wks thru Jul 12 in Circana multi-outlet + convenience data, including Blue Moon $$ down 11%, Leinie down 14%. That’s including 11% growth from...
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MC Craft Slipped Double-Digits in Q2 MULC; $$ Down 8% YTD with Blue Moon -7%, Leinie -10%
Publishing Info
- Year: 2026
- Volume: 17
- Issue #: 70
- Issue Date: 08/07/2026
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