Remember one-time bev enfant terrible Russ Weiner, the Rockstar Energy founder? In recent mos, there have been rumblings that entrepreneur, who sold to PepsiCo in 2020 for $4 bil, has been angling to re-enter category beyond behind-scenes advisory role he’s retained on Rockstar, with some of our contacts hearing he’s...
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Armed with Nearly 5% Stake, Rockstar Founder Savage Offers to Step in to Run Celsius Holdings, Sending Shares Higher Today
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 158
- Issue Date: 08/07/2026
Newsletter
Beverage Business INSIGHTS