Can a 97-yr-old CSD brand suddenly become a disruptor? That’s the bet that Keurig Dr Pepper CMO Drew Panayiotou is making on venerable 7 Up brand in most radical marketing move since his arrival in late 2024. With research showing that young Gen Alpha and Gen Z consumers want citrus-forward...
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Meet Keurig Dr Pepper’s Latest ‘Disruptor’ Brand: 7 Up
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 159
- Issue Date: 08/10/2026
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Beverage Business INSIGHTS