Dutch Bros, which for yrs has counted its Rebel in-store energy drink as a key component of its steady growth, now has added a lighter, more refreshing alternative to permanent menu with recently tested Myst Energy Refreshers entry. “This is an incredibly important platform for us,” prexy/CEO Christine Barone told...
Read more...
Dutch Bros Goes National with Myst Energy Refreshers, Balancing Longstanding Rebel Line with Lighter, Plant-Based Alternative; Rollout Disclosed During Q2 Report That Saw Sales Pop 32%
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 159
- Issue Date: 08/10/2026
Newsletter
Beverage Business INSIGHTS