The punishing RTD agua fresca segment seems to have claimed another victim. With its 2d anniversary approaching with 250K bottles already sold across 30 states, Chicago-based Vidagua brand is being shut down by its founder Eduardo Favela, who’s opted to focus on supporting efforts of his father Manny Favela and...
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With 250K Bottles Sold in 2 Yrs, Vidagua Bottled Agua Fresca Brand Shuts Down
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 159
- Issue Date: 08/10/2026
Newsletter
Beverage Business INSIGHTS