AB declared victory across total alc bevs as “the fastest growing alcohol supplier” during the World Cup tournament, co shared citing Circana off-prem data and BeerBoard on-prem data for the ~6-wk stretch thru Jul 19. Mich Ultra led the charge, growing volume 12.4% off-prem in US host cities vs...
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AB Touts Itself as #1 Growth Co in Alc Bevs Thruout World Cup; Led by Mich Ultra; Stella & NUTRL Wins Too
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 177
- Issue Date: 08/12/2026
Newsletter
INSIGHTS Express