Malt versions of top RTDs are gaining ground in tracked off-prem channels, becoming a bigger part of their overall sales mix in the process. AB’s BeatBox mix currently has 1/5 malt-based sales as BeatBox FMB sales grew more than 50% thru 1st half of the year in Circana multi-outlet +...
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Malt-Based Versions of Wine & Spirits RTDs on the Rise for BeatBox, BuzzBallz, Monaco & More
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 178
- Issue Date: 08/14/2026
Newsletter
INSIGHTS Express