Good Boy vodka RTDs posted the fastest growth rate of any top 50 brand fam in beer, wine or spirits for the latest 4 wks in Circana multi-outlet + convenience channels. Sales grew almost 150% to $8 mil for period, faster than other top tea & lemonade RTDs like Surfside...
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Good Boy $$ Up 150% for 4 Wks in MULC; Good Enuf to Rank Among Top 50 Beer Fams; 14 RTDs in Spirits Top 50
Publishing Info
- Year: 2026
- Volume: 28
- Issue #: 180
- Issue Date: 08/18/2026
Newsletter
INSIGHTS Express