Seeking more differentiated items, alcohol brand marketers continue to ride ingredient trends that emerge from non-alc space, with matcha, fiber and protein at the heart of a trio of alc entries that have recently come on our radar even as maker of Good Boy vodka RTDs now is venturing into...
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Lines Keep Blurring with Yoshi Matcha Liqueur, Brulo Fiber IPA, Spaten Protein Dunkel, Good Boy NA Teas
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 164
- Issue Date: 08/18/2026
Newsletter
Beverage Business INSIGHTS