Neither of them ever willing to pass up an oppty for a good stunt, Garage Beer and Liquid Death have teamed up to “solve” the problem of overheating AI data centers by encouraging consumers to drink their products, urinate into a container and pool millions of gallons of the voided...
Read more...
TIES: ‘We Want Your Pee,’ Exhort Garage Beer & Liquid Death in Anti-Data Center Campaign + Once Upon a Coconut/Conningham, Icelandic Glacial/Cocktail Wars, Hiball Enery/Wolves
Publishing Info
- Year: 2026
- Volume: 23
- Issue #: 165
- Issue Date: 08/19/2026
Newsletter
Beverage Business INSIGHTS