Global Marketing: Heineken and Corona Credited for Handling of Awkward Social Media Post

On Aug 4, singer Shawn Mendes shared pics online celebrating the birthday of Brazilian actress/model Bruna Marquezine, with one image showing the couple holding Heineken bottles. “The problem was that Marquezine is an ambassador for Corona,” reported We Are Social Media (WeRSM). While Heineken could have “quietly enjoyed the...
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Publishing Info

  • Year: 2026
  • Volume: 28
  • Issue #: 181
  • Issue Date: 08/19/2026