
Beer Marketer's Insights
Still Tuned In to Beer Ads
Folks watchin’ TV shows on personal video recorders zipped past commercials 71% of time, according to survey CNW Marketing Research. That’s no shock, but gotta note beer ads skipped just 33% of the time, one of lowest tune-out rates.
.08 Closer in Conn; Slippery Slope in UK
Defending Their Turf
Fun situation with baseball All-Star game in Milwaukee. AB is official league sponsor but shut out of Miller Park. AB brands served at “Bud World” in stadium parking lot for 3 days leading up to tonight’s game. AB also held “official” block party but Miller secured better venue for its party that has “roughly twice as many restaurants and taverns,” wrote Milwaukee Jnl. “Miller’s just running scared… They’re dropping absurd amounts of money to keep what they have,” AB distrib told the Jnl. Miller countered: “This is our town…Do you think they’d give us an inch in St. Louis? I can tell you the answer is ‘no’.”
Top Importers Rollin’ in Fla
YTD thru Apr, Gambrinus (4.3 share in 3d-biggest US mkt) up 10%, Heineken (4 share) +20%, Guinness (2.2 share) +43%. Meanwhile, AB +1%, Miller and Coors each eked out 0.4% gains.
AB Distrib Drivers on Strike in RI
Mixed Diageo Trends
AB Responds to Tex Suit
Analysts Say
There They Go Again
Interesting twist, and one that supports wholesaler independence, in long-running legal fight between S&P/Pabst and one-time master distrib in southeast Barry Kanner. Tho US Dist Ct had ruled Barry’s co Southland had violated agreement with Pabst, which called for “full time commitment to the sales and marketing of Pabst/S&P brands,” by selling tiny volumes of other brands, US Ct of Appeals reversed that part of decision. Instead, agreed with Southland’s argument that selling of non-Pabst brands (none competed directly with Pabst) “was done for the purpose of creating good will that would advance” sales/mktg of Pabst brands as well. Ruled too that how Southland “chose” to “devote its full time commitment” was at its discretion, wasn’t detailed in agreement and wasn’t necessarily “exclusive ‘sale’” of Pabst brands. Here’s key: “it is not the time…devoted to the non-Pabst brands that controls, but the purpose of that activity to increase the sales of Pabst products.”