Beer Marketer's Insights
BATF Still Studyin' Malternatives
BATF still investigating malternatives, what they?re really made of and how they should be labeled, BATF official said at recent conference of state liquor administrators (NCSLA). Denied that in 96 it formally "ruled" there was no limit on how much alcohol could come from spirits "flavor" as long as final alc content less than 6%. (But that?s how it turned out in practice the way BATF cleared malternative labels.) BATF doesn?t want to "rashly interrupt business," he said, and will decide by end of July whether to make more changes. Looks like just one state?Tennessee?taking extreme view that if any alcohol comes from spirits flavors, it ain?t a malt beverage and should be regulated as spirit product.
Heineken Price Hike in NY
Tall Issues in Tex Fed Courts
1) Fed ct judge in Tex just ruled that “reachback” pricing by brewers—raising a distrib’s FOB after wholesaler charged higher-than-recommended PTR—perfectly legit. 2) Two guys who sold their AB distrib last yr at $15/case+ sued AB coz it rejected earlier, higher bid. Details in BMI.
More About Miller from SAB
Just got big whackin’ 280-page shareholder circular put out by SAB on upcoming deal, which gave “official” Miller brand #s, among many other goodies: Miller Lite US volume 15.688 mil bbls, High Life franchise at 5.628 mil bbls, Gen Draft franchise at 5.5 mil bbls, and Foster’s at 685,000 bbls. Those 4 brand groups are core brands of 27.519 mil bbls. Miller contract-brewed 8.3 mil bbls in 2001 and got $548 mil in revs from this biz. After analyzing mammoth document, Credit Suisse First Boston’s Ian Shackleton issued report stating that Miller EBIT (earnings before interest and taxes) can grow 6% per yr. Assumed Miller will get 1% a yr volume growth, 2% pricing, 1% from mix improvement and 2% from “operational gearing” (cost-cuts?) to get to 6% EBIT. More details on circular in Beer Marketer’s INSIGHTS.

