Beer Marketer's Insights
AB Distrib Drivers on Strike in RI
Mixed Diageo Trends
AB Responds to Tex Suit
Analysts Say
There They Go Again
Interesting twist, and one that supports wholesaler independence, in long-running legal fight between S&P/Pabst and one-time master distrib in southeast Barry Kanner. Tho US Dist Ct had ruled Barry’s co Southland had violated agreement with Pabst, which called for “full time commitment to the sales and marketing of Pabst/S&P brands,” by selling tiny volumes of other brands, US Ct of Appeals reversed that part of decision. Instead, agreed with Southland’s argument that selling of non-Pabst brands (none competed directly with Pabst) “was done for the purpose of creating good will that would advance” sales/mktg of Pabst brands as well. Ruled too that how Southland “chose” to “devote its full time commitment” was at its discretion, wasn’t detailed in agreement and wasn’t necessarily “exclusive ‘sale’” of Pabst brands. Here’s key: “it is not the time…devoted to the non-Pabst brands that controls, but the purpose of that activity to increase the sales of Pabst products.”
Other than Hawaii’s recent adoption of deposits, no state had passed a bottle bill in nearly 20 yrs. It’s been a mostly dormant issue in DC for at least a decade. But Sen Jim Jeffords (Ind-Vt) “called the hearings to build momentum behind a national bottle bill,” NY Times wrote. Under proposed bill, consumers looking at a dime deposit at least, and industry forfeits unredeemed deposits until 80% recycling rate achieved. Prognosis: “We don’t believe this is a serious threat. We still believe curbside recycling has proven the best way to go,” Beer Inst prexy Jeff Becker told INSIGHTS.
Miller’s Apr-May Volume “Disappointing”
SABMiller’s first comments about Miller trends: Apr-May “characterized by disappointing sales volume due to cooler springtime weather conditions…particularly in the Midwest and Northeast.” But declines “offset by…better pricing trends…lower raw materials costs and higher contract brewing volumes.” Miller results “broadly in line with expectations, ” and SABMiller expects Q2 financials “in line with that of the comparable period in 2001.” In Q2 2001, Miller’s operating rev was $1.2 bil (-0.7% adjusted to exclude discontinued brands), oper income was $168 mil (-11.6%). But in Q2 2002, Miller’s hi-priced malternative volume and $$$ all incremental.
Broken Record Dept
Unfazed by FTC’s clear rejection just last month of CSPI’s 2001 complaint that malternatives target underage drinkers, CSPI banged its head against same wall this week with ho-hum announcement that a survey found lotsa teens actually watch television after 9 PM (wow!) when malternative ads run, and high % are aware of brands. Per usual, no data underage are buying or consuming these products. CSPI even got one House rep (Engel D-NY) and Conn state atty gen to climb aboard, criticize industry’s voluntary ad regs and rattle sabers about more FTC review, potential state legal action. How many times does FTC have to reject ad restrictions and embrace/praise voluntary self-regulation before antis get it?
AB Playin’ Hardball on Streets of NY
New Michelob ads on NYC bus shelters take sharp aim at hot, hot Stella Artois brand. Next to pic of Stella bottle ad sez: “Belgium’s ordinary beer. Overpriced especially for you. $1.95 a bottle in Belgium. $8 a bottle in New York.” Next to pic of Michelob bottle: “Imported from America. It’s the taste. Not the trip.” Reminds of past tuff AB campaigns against Smirnoff Ice, Coors and Sam Adams.

