Superpremium segment became the #2 beer segment gainer for latest 12 wks thru Nov 3 in Circana multi-outlet + convenience data, nudging ahead of FMBs in more recent periods. Superpremium $$ sales popped 5.3%, $53 mil for 12 wks including +7% in the latest 4 wks. FMBs grew 4.8%, $51...
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Superpremium 2d Biggest Segment Gainer for 12 Wks as Mich Ultra Surged, Others Improved
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 11/15/2024
- Volume: 26
- Issue #: 239