One of the biggest reasons for improving craft trends in latest scans: #1 style IPA returned to $$ and share growth of total beer for 2d straight 4-wk period. Recall, IPAs have continued to gain share within softer craft segment all along, but lost share of total beer in 2022...
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IPA Back to $$ Growth & Share Gains of Total Beer in Spring Scans, Driven by C-Store Growth
Publishing Info
- Newsletter: Craft Brew News
- Published: 05/10/2023
- Volume: 14
- Issue #: 35