PepsiCo is getting outta the beer distribution biz after all as co struggled to expand nationally and lead brand, Hard MTN Dew, is in decline. Co announced it will pivot Blue Cloud Distribution to a "brand licensing and flavoring sales model to accelerate growth and fast track national distribution of...
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Shifting Clouds: Pepsi Blue Cloud Pivoting from Distribution to Brand Licensing; Transferring Brand Rights
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 02/27/2024
- Volume: 26
- Issue #: 43