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Latest News
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Truly Mktg Missed the Mark, Driving SAM Budget Cut; Twisted Tea + Sun Cruiser Still Growin’; On-Prem Health Offset by Off-Prem
07/24/2026Read more...Boston Beer’s revised marketing spend for the year is “primarily” related to Truly hard seltzer as recent investments proved ineffective, execs detailed during Q2 earnings call yesterday evening. “The investments...
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Another Difficult Qtr: SAM Depletions Down 6%, Including Sun Cruiser; Down 5% YTD
07/23/2026Read more...Boston Beer sales-to-retailers dropoff steepened from 4% in Q1 to 6% in Q2. Its depletions now down 5% for 29 weeks thru Jul 18. That includes red-hot Sun Cruiser, so...
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Industry Orgs Standing Firm in Familiar Stances on Hemp in Response to New Legislative Proposal
07/23/2026Read more...Industry assns greeted new fed hemp bill, intro’d yesterday by Reps Barr and Craig, with expectedly wide range of responses. While strongest alc bev industry ally, WSWA, cheered the...