With major new Bud Light campaign, brand is "trying to be younger and more vibrant" AB cmo Benoit Garbe told Beer Business Daily's Summit. "A big part of the [Bud Light] decline was with a younger audience," he noted. In recent yrs, "we didn't go all out" on Bud Light,...
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Bud Light Brand Will Be "More Aspirational, More Confident, More Charismatic," Sez Benoit
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 01/09/2023
- Volume: 25
- Issue #: 6