Miller’s 2d qtr even softer in US than –2.5% that PM reported; Miller had
loaded distribs toward end of 2d qtr, distribs say. Altho July better for some
distribs INSIGHTS talked to, Miller well below its budgeted target in Jul too; its
most recent malternative intros are not selling well. Meanwhile, Miller "confirmed
it...
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Miller Cut Gen Draft Mktg; Switched to Lite; Loaded Distribs; SAB´s Man-in-Charge
Publishing Info
- Newsletter: Beer Marketer's INSIGHTS
- Published: 08/12/2002
- Volume: 33
- Issue #: 14