With full year 2023 Circana multi-outlet + convenience data all in, here's quick recap of biggest beer brand battle in ages. Modelo Especial became the #1 beer by $$ in tracked scan data yr-to-date by Sep. And for full year, Modelo Especial $$ sales up $571 mil, 16.5% to $4.025...
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Modelo Especial $$ Sales Over $4 Bil, $240 Mil Ahead of Bud Light in 2023 Circana; A $1.5-Bil Swing
Publishing Info
- Newsletter: INSIGHTS Express
- Published: 01/15/2024
- Volume: 26
- Issue #: 11