In its first year as an AB "megabrand," Kona Big Wave smashed "records in every region" and grew 100K bbls in 2023, AB's High End Prexy Andy Thomas declared at SAMCOM this week. That likely puts the brand around 330K bbls all channel, we estimate, as Big Wave eyes "bold...
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Kona Big Wave Grew 100K Bbls in 2023; 3x Media Investment in 2024 as Brand Looks to Build Awareness
Publishing Info
- Newsletter: Craft Brew News
- Published: 02/02/2024
- Volume: 15
- Issue #: 11