Starbucks started its new fiscal year with a flat performance, but that was better than many investors had anticipated and new CEO Brian Niccol didn't disguise that there's still lotsa work to do. On Q1 earnings call yesterday, the former Chipotle leader fleshed out vision for "Back to Starbucks" plan...
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Starbucks Shakes Up Leadership, Will Slash In-Store SKUs by 30% This Year, as New CEO Niccol Rebuilds Biz; Flat Sales in Q1
Publishing Info
- Newsletter: Beverage Business INSIGHTS
- Published: 01/29/2025
- Volume: 22
- Issue #: 20