On heels of announcing blockbuster acquisition of Alani Nutrition energy and supplement platform, Celsius Holdings leaders made the case that the energy RTDs at heart of deal are complementary, not redundant, to their own energy line, even as they held off on any discussion of whether Alani is destined to...
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More on the Big Deal: Celsius, Alani Distinctly Positioned, CELH Leaders Argue; No Imminent Move to Pepsi Bottling System; Broad Alani Portfolio to Unlock Adjacencies
Publishing Info
- Newsletter: Beverage Business INSIGHTS
- Published: 02/21/2025
- Volume: 22
- Issue #: 38