Malternatives are still big talk of the biz, tho buzz less positive lately. One reason: BATF recently laid out agency’s new thinking about malternatives that could radically change way these products are sold/marketed in a year or so. Key: BATF may require that spirits "flavoring" can...
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Malternative Muck-Up: BATF May Reclassify Category Down Road; Diageo Sez "Don't Do It"
Publishing Info
- Newsletter: Beer Marketer's INSIGHTS
- Published: 08/12/2002
- Volume: 33
- Issue #: 14